Meet the Team
Max was the guy with a dream that has now become a reality. This is in large part thanks to the collective efforts of everyone on the team. Max is involved with all aspects of the business and in particular enjoys welcoming visitors to the Distillery – every time it’s great to see the positive reactions and revisit what we’ve achieved. Max grew up in Derbyshire and so setting up the Distillery in the Peak District region was part of the plan from day one, and linking our spirits to this remarkable location.
Claire is involved with pretty much everything apart from distilling our spirits! Particularly branding and design (from labelling, merchandise and web-site, to the design of our shop and tasting room), as well as working with Max on events, PR and marketing. After 20 years in teaching, Claire retrained in interior design. Having lived and breathed the Distillery with Max from the outset, and being passionate about Derbyshire and the Peak District, it’s become part of family life.
Dave is a key member of our small distilling team and is in charge of the day-to-day running of the Distillery and also loves showing our visitors around. Dave is a Derbyshire lad and, prior to joining the team, worked locally as a brewer at The Brunswick for a number of years, and so joined us with a good knowledge of mashing and fermentation which is a key area of differentiation for our whisky. Dave joined the team in early 2018 and so was on board at the time of commissioning the Distillery, and for every drop of whisky we’ve ever laid down.
Sarah has joined us as an assistant distiller. With a health and safety and quality control background, she’s dreamt of becoming a distiller for years. After studying the theory with the IBD, she’s now learning the craft hands-on with our Still House team.
Sarah is a whisky lover and is passionate about making it too – she’s always saying that being a distiller is the best job in the world.
Liz is involved with many aspects of the Distillery behind the scenes, ensuring that processes and tools are designed for smooth business operation. With a background in engineering and project management, Liz is passionate about making the Distillery a great place to work where we’re always looking to improve how we do things.
Beth works closely with Max and Claire to manage the day to day customer and ecommerce side of the business and ensuring nothing falls through the cracks. Beth has years of previous experience working as an accounts assistant and office administrator.
Trade Sales & Events
Caine is a friend who’s been on hand from the beginning to provide voluntary extra man power at events (he does a very good job of spreading the White Peak word). He’s passionate about what we’re doing, enjoys whisky and spirits in general. Since 2021 Caine has been working for us full-time to help grow our business in our Derbyshire back yard.
Caine spent a few months in the still house learning about whisky-making, and is one of our team of knowledgeable tour guides.
Rosie joined us in mid-2021 to help us develop and share our brand story as we grow following the 2022 launch our whisky. Rosie looks after all of our comms, building relationships with other local brands and planning events.
Alongside marketing, Rosie is passionate about food and drink and is excited to develop some new recipes using our spirits.
Tom joined us in late 2021. A self-professed true whisky nerd, he is helping us to build relationships with whisky enthusiasts and retail partners across the UK and raising our profile at festivals through our inaugural release and beyond.
Tom also works alongside Max and Dave to plan cask management and our future releases, as well as helping out in the still house with our whisky-making.
Retail and Customer Service Assistant
Emma joined us in late 2021. She’ll be taking care of our shop and welcoming our tour visitors. With her background in administration and hospitality, she’ll be keeping our retail offering well organised and our customers well cared-for.
With a keen interest in spirits, she’ll be on hand in the shop to help you pick out the perfect tipples for yourself or for Christmas gifting.
Bottling and Warehousing
Harry has joined the Distillery team just in time to help us through the busy Christmas season. He’ll be busy in our bottling shed, filling and labelling bottles of our gins and rum. He’ll be helping to keep our warehouse running smoothly too.
Harry is a Sheffield Wednesday fan, loves a pint of Jaipur, and is looking forward to learning lots about spirits at White Peak.